Who am I

Studied economics, started sketching horses. Got a job through my degree but somehow cantered straight into equestrian life. While working, I realized the real puzzle wasn’t just crunching numbers—it was decoding consumer behavior (and internally screaming at designs that missed the mark). So, I galloped to the U.S. to explore behavioral marketing and kicked off my first project: connecting a horse app’s design to consumer buying habits, biases, and nudges. Now? Still sketching, riding, and uncovering insights through numbers- just with the added thrill of designing experiences that lead consumers to their happy place.